Luke Williams by R Smith (by Rachel Smith)
Very cool graphical recording of Disruptive Logic from Luke Williams.
Luke had an earlier disruptive innovation post that has always resonated with me. To paraphrase poorly: don’t just try to ‘solve problems’ or ‘recognize needs’. Instead, try identifying orthodoxies and questioning clichés.
Solving needs is fine, but leads to incremental innovation in existing territories. You get solutions that are of the ‘better, easier, faster’ variety.
Identifying out-dated orthodoxies and figuring out how to break them opens up worlds of disruptive potential.